Green Is The New Black - Tamsin Blanchard discusses all things fashionably green: The Devil Wears Primark

'I think this book is fantastic, as a bible for the ethical shopper but also, just simply, as a statement of the direction fashion is going in, as ethics seems to have become the new fashion trend. Who had heard of organic food ten years ago, let alone organic or fair trade clothing three years ago? These are important changes as we begin to recognize and appreciate the scale to which the small things we do produce consequences on a larger scale'. Lily Cole

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May 30, 2008

The Devil Wears Primark

This Sunday at 9 PM, Channel Four and Alexa Chung join forces to unearth the hideous truth behind the 2 quid t-shirts in Primark. Clips of Alexa strapped into a sandwich board on Oxford st have been doing the rounds. If you do nothing else this weekend check this out.

Alexa has also done a range for Fairtrade jewelery company Made. Check it out in Topshop or on-line at www.made.uk.com.

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Buy the book here

Buy the book here

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links to other fashionably ethical people we like

Download your own Green is the New Black T-shirt

Green is the New Black :: Make your own T-shirt
All you need is an old T-shirt and some heat transfer paper and off you go.

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